Social Media Marketing And Fresh Content Are Key To A Successful Internet Presence
For about 10 years now, Search Engine Optimization has been the number one source of traffic for most websites. While I greatly believe in the usefulness of SEO, there is a new marketing tool we started providing to our clients known as Social Media Optimization. The concept behind Social Media Optimization is quite simple: integrate changes to optimize a website so that it is easily linked to, more Liked and more ReTweeted. Here are 5 rules to assist you when introducing SMO on your website:
Increase your linkability: This is the number one priority for websites. A large number of sites are “static”, which means they are scarcely updated and used simply for a electronic business card. To optimize one’s site for social media marketing, we need to encourage the linkability of the content. Creating a blog is a great step. However, there are several other methods such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a new format. Keep in mind that tons of agencies provide Content Creation Services if you require some help in creating useful and relevant content for your blog.
Make sharing, liking easy for your visitors. Adding content features like quick buttons to are some techniques to make the process of spreading content quick and easy for your visitors, but we go beyond this, making sure that posts and pages include a list of SEO-driven tags and making sure to post our pages first on popular social sharing sites.
Reward inbound links: Quite regularly used as a barometer for success of a blog or website, inbound links are equivalent to rising in search engine results. To encourage more backlinks, we need to make it simple and provide rewards. Publishing trackbacks on your site provides the reward of visibility for those who decide to link to you.
Help your content spread: SMO is not just about making changes to a site. When you have content that is portable, such as PDFs, video files and audio files), submitting them to relevant social networks will help your content travel further, and ultimately drive links back to your site.
Encourage mashups – In a world of co-creation, it is rewarding to be more open about allowing others use your content. Publishing your videos on YouTube, for example, is a proven way to gain additional visibility for your content, as people can easily embed the videos on their own websites and blogs. Syndicating your content through RSS also makes it simple for people to create mashups that can augment your content.
There are lots of other tips and ways that we are starting to uncover as this idea gets more sophisticated. In the meantime, we are always on the lookout for new tips in Social Media Optimization to encourage even better thinking.
Bloggers who are want to get info about the sphere of Free Traffic System, check out the URL which is quoted in this passage.
Categories: What is social Media Tags: social media optimization
SOCIAL MEDIA FACTS Do You Agree
SOCIAL MEDIA FACTS:
695 MILLION – Number of Facebook users.
148+ MILLION – Number of Linkedin users.
140 MILLION – Number of tweets created each day.
2.5 BILLION – Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
164 MILLION – Number of active blogs.
Do you Agree with these figures? What are you thought going forward?
Categories: What is social Media Tags: blogs, facebook, linkedin, social media
The Brave New World of Social Network Policies
We found this article interesting so we thought we would share it with you It was found on the financial planning site. The Article was based on How to Deal with the Brave New World of Social Network Policies.
It's not enough, with communications on social networks, to have a written policy about the right way to user them, to supervise company posts and then archive the results, Bockius notes. There are, quite simply, some features of social networks that have to be disabled, blocked or managed.
For instance, no one inside a fund firm or a broker-dealer should be allowed, technically, to "favorite" a tweet that comes in to its site or "like" a Facebook comment. That would be considered an endorsement, which firms should not be randomly making in public, in Bockius' book.
You cannot control how Facebook behaves, and you cannot control the average Facebook user, but you can control how your company's representatives and employees behave in public. At least on company-owned machines.
Profiles
Common to pretty much all social networks is the presentation of a personal profile. Whether on LinkedIn or on Facebook, these do not change very often. As such, they are fairly easy to control.
All profiles should be vetted, before posting, to make sure their contents can't be construed as making unverifiable claims or unauthorized recommendations. Then, they can be locked down, with software like that developed by Socialware. FINRA also requires this content to be pre-approved by a registered principal, because it is considered an advertisement.
Changes to profiles would require updating by an administrator, after pre-review of the new text. Or, pre-approval of text written by and to be input by reps themselves.
Tweet
If you've authorized an employee or a rep to tweet for the company, then it'll be almost invariably necessary to screen the messages, before they go out.
This does not have to necessarily kill the speed or spontaneity of communication. The trick is to filter the messages for potentially awkward or liability-inducing statements. These, Bockius notes, can include phrases like "stock recommendation," "return," "performance,'' "earnings" or even stock symbols.
It depends on how tight you want to maintain control.
It is not technically feasible to screen incoming messages to a Facebook page, Twitter page or LinkedIn account. The most you can do, Bockius said, is disable third-party commenting. But FINRA will not hold firms liable for incoming comments as long as a firm does not explicitly endorse a particular comment.
Basics
All of which might not seem so social. But mutual funds and asset managers are not, by law, allowed as much freedom in how they express themselves as other kinds of firms or, for certain, individuals acting on their own.
Still, you don't want to "solve" the problem by just avoiding sites where people do go to find out who you are, what you do and what your level of skill is. On LinkedIn, for instance, a user looking for a broker or a financial planner or a financial adviser will come upon a profile that looks interesting-and not call directly, as a result.
Instead, by the nature of LinkedIn, the likely result is the person will see who he or she knows that knows this adviser-and seek their comments before contacting the adviser. If the adviser is not part of the network, the call never comes.
"The value of a social network is the network,'' said Bockius, "and how large it can get.
Getting involved gets you greater reach (more potential customers) and deeper engagement (even if much of it ends up offline).
The trick is managing the expectations - and the networks.
In its case, Socialware system builds and maintains an ongoing list of all features of a social network. The user then gets to decide what to archive, what to pre-review, what to post-review, what to allow and what to block (second chart, upper right). Even as features change.
LINK LIBRARY
FINRA Social Networking Guidelines
Investment Advisers Act of 1940
Investment Company Act of 1940 (as amended July 1)
Socialware Research, Best Practices & Policies
Categories: What is social Media Tags: facebook, social marketing in work place, social media, twitter
How Important Social Marketing Is For Your Travel And Tourism Business?
Perhaps the most well-known yet the most obvious slip we have heard is attitude that offline approach has not anything to do with internet promoting initiatives.
Maybe the most crucial approach while developing social marketing and advertising strategy in tourism industry is quality not quantity. The core focus should be getting key influencers & establish a adaptable social network, because social media is about setting up a dialogue, not feeding the audience. These elements are repeatedly lost while firms execute a social media campaign since they get very excited by what appears like an easy & mindless method to achieve a gigantic audience. This is counter-productive & entirely misses the point of establishing a credible & viral approach to network.
You need Social marketing communications in conjunction with all your Web presence. The Social Media is a modern marketplace, with a novel method, but it overlaps with the established. More significantly it supports your online promoting, enhancing your SEO and online publicity in a dramatic manner.
Each one Social network and channel has its own following and focus. You could do a lot of it yourself – But as a Hotel Executive or travel and tourism manager – do not make this a full time task.
There are countless sorts of social media that frequently overlap. It is essential firstly clear categorize social media in order to pick up the accurate set of social media that fit to our travel and tourism industry strategic targets. Please keep in mind that you do not have to handle all social media websites to do well in travel and tourism industry. Each website is slightly different, which means a special strategy might be necessary.
Let us first of all to categorize services that can be used in your social media approach:
Directories / portals for on line promoting in travel and tourism
These are sites that accumulate lists and high level information concerning added sites or organisations, even simply their contact information if they don’t own a web site. These are the internet corresponding of the phone list or else “yellow pages.”
All firms should be listed there.
Samples: Google, Yahoo, DMOZ
Blogging for Tourism Industry Marketing.
Attached or integrated into your own web page, a blog is a method to distribute articles (labeled “posts”) on a usual basis. Blogs are well suited for news and announcements as well as repeated updates related to your specific offering, niche, or even location. A business can use a blog to boost their visibility on search engines similar to Google or Yahoo, as well as to build up engagement with their audience or to establish authority on a topic.
Micro-blogging for Social Media Marketing in Tourism
The king of the microblogging world is Twitter however other comparable web sites exist. A lot of liken the service to an open, collaborative chat network. Twitter has a restriction of 140 characters for each message, although end users on these web sites in addition operate links to imagery, blog posts, and supplementary information of attention
Sample: Twitter
Platforms for content sharing for on line travel and tourism marketing and advertising
These sites normally focus in a specific kind of media and are a method to upload as well as spread content. For example, you could let a video uploaded on YouTube to be used by several web site, just like you could allow your photographs to be used on other web sites from Flickr.
Samples: YouTube, Flickr, Scribd
Social Bookmarking for Tourism Industry Marketing
Social bookmarking services let you to stock your preferred internet sites or internet bookmarks conveniently in one place and share them with other people. For every one you be able to provide commentary and/or suggestions. The more your website is bookmarked by other, the more valuable content it has.
Samples: Stumbleupon, Digg, Propeller, Delicious
Social Networking in tourism industry
Social networking web sites offer the most varied collection of functionality, & in many of these internet sites you see flavors of the other types of social media, such as image sharing or conversation forums. Websites could orientate themselves to certain communities; for instance, Facebook has a quite personal, informal audience, whereas LinkedIn is where you will acquire the proficient communities.
Samples: Facebook, Linkedin
Categories: Social Marketing Tags: Tourism Industry Marketing|Social Media Marketing|Tourism Marketing|Social Marketing|travel marketing
Five important LinkedIN Tips
Lifehack Has these 5 Tips for LinkedIN users.
I’am a big fan of using LinkedIN to establish new networking relationships for business. I don’t stick to the rule of knowing the other people deeply and personally before reaching out.
I’ve noticed that not all profiles are created equal. Some lack easy ways to connect to the person. Others are really incomplete. Here’s what I think you might consider doing and why (*note: if for some reason any of this violates LinkedIN’s terms of service, I’m not aware of it- so feel free to correct me):
- Add your email address to your last name- For someone to connect to you without directly knowing you, they need to present your first and last name, as well as a valid email address. Make it easier by turning the last name field of your profile into your last name and then your email address (example: Sarkis(linkedin@myemail.com)). This gives folks an easier path to connecting.
- Fill out your profile- First, some people search profiles for keywords, so make sure the words you hope people are seeking when they think of you exist inside your profile. Use real captivating words up front, not like a resume or CV, but instead, like an advertisement for you, because that’s what LinkedIN is!
- Solicit colleagues and friends for recommendations- People love to read reviews. We do it for books at Amazon. We do it for movies . Make sure you’ve got some great recommendations for the world you’ve performed. Don’t be afraid to solicit recommendations. I’ve run little campaigns where I offer a recommendation in return for every one written about me. That stacked up fast. The trick is: write what you truly feel about the person in the nicest possible terms, and never oversell someone you don’t recommend. That can come back to bite you.
- Add plenty of passion- People who are going to bother to read your profile want to know what makes you tick. If you merely put down that you’re an operations manager at a mid-tier tech company, that’s all they have in their minds about you. Add that you’re passionate about Greek wines and that you take Improv class weekly in Dubai. Make sure people know about YOU, not just your job history.
- Ask and answer questions- Using the Answers feature brings your name and profile around to people you’re not exposed to directly. This means more opportunities for someone to recognize your authority in some field, and to reach out and contact you for something further. It means sharing the fruits of your networking with others, and potentially connecting 3rd parties to each other for something bigger. This comes in handy when it becomes obvious that you’re also a good connector.
The trick of it all is that you get out of LinkedIN what you put in. If you throw up a profile that roughly covers the details, and barely populates the profile with much of interest, you’ll likely not get connections beyond former coworkers looking to hitch their debris to yours. Should you be seeking to cast a net, develop relationships, and eventually find other opportunities through LinkedIN, you’ll want to put a little more effort into the site.
Do you need help in creating your profile on linkedin. This is what I do I can help.
Service zoom Louis Sarkis
Internet Marketing, Social Media Marketing, SEO
Brentwood, CA 94513
(408)210-4121 
lsservicezoom@gmail.com web: www.servicezoom.biz
Categories: Social Marketing Tags: account setup for Linkedin, linkedin, social marketing 94513, social media help
If This doesn’t get you excited I don’t know what will
We’ll get you set-up on LinkedIn, FaceBook, and Twitter along with other social media sites that are relevant to your industry
We’ll create customized content and publish it for you or we can just get you set-up and we’ll teach you how to become an expert on Social Networking!
Please Check out our What is Social Media for more videos. We are here to customize a plan for your Company. If you are marketing a product a service or your profile we can help and we are inexpensive.
The Value of Marketing through Social News Websites:
- Better Search Engine Rankings
When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it
- · It’s low-cost/high returns
The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
- It’s defensible
Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines.
- It’s natural
Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion.
“Sites like the Huffington Post have seen a 500% increase in Facebook referrals” Says Ethan Beard- head of Platform at Facebook
Check out this Video
Categories: Social Marketing, What is social Media Tags: service zoom social is doing social networking, social media 94513, social world, What is social Media
Why Twitter?
Twitter is a social networking website that allows users to post details about themselves in 140 characters or less. Your details that you micro-post are seen by those who “follow” your tweets. Twitter can be used by a marketer’s advantage.
1. It provides internet marketers with a place to advertises his/her own goods and services on a personalized level.
2. It promotes traffic. Just your website link in your tweet and ask followers to visit this so that they can etc etc.
3. The more followers you have the more traffic you will get to your blog/website
4. In Twitter you get to know what the latest niches or topics are.
Social marketing involves marketing techniques and strategies. If you use it right it will make you a lot of money.
For more information call us we can help
Servicezoom
Categories: Social Marketing Tags: followers, make money, marketing techniques, servicezoom, social marketing, social media 94513, using twitter
Real Estate in Your Self-Directed IRA
• Earning potential using real estate inside an IRA has caused many individuals and small business owners to rethink their current retirement strategies. David Nilssen, co-founder of Guidant Financial Group Inc, conveyed, “I can’t tell you how many people I talk to everyday who say they wish they had heard about this strategy three or four years ago. People can see the power of real estate. It is more real than stocks or mutual funds. You can touch it and see it.” Nilssen’s company, Guidant Financial Group Inc, specializes in IRA facilitation. Their purpose is to help average people get started in non-traditional IRA investments like real estate. “It is rewarding to help people whose retirement savings have been devastated by the bear market recover their savings through non-traditional investments I have personally lost a great deal of money in the stock market, so I can empathize with the powerlessness one has over Wall Street.”
• Using leverage inside your IRA can be very complicated. Using a qualified Custodian, who can help you through the process of switching into a Self-directed IRA and provide a network of professionals familiar with IRA investing, is very important. Nilssen specified, “If you decide to invest with a Self-Directed IRA, don’t try to do it yourself. Use a professional to handle the process and avoid the severe penalties of doing something incorrectly.”
• President Franklin Delano Roosevelt signed the Social Security Act on August 14, 1935, which established a basic compact between generations: younger workers would contribute payroll taxes, and retired workers would have a more secure retirement. Presidents from Dwight Eisenhower to Ronald Reagan have signed landmark Social Security reforms to expand Social Security to provide disability insurance (1954), index Social Security benefits so people would not become poorer as they grew older (1972), and reform Social Security to add decades to its life (1983).
• What follows are some facts about Social Security that may surprise you. Read the facts. Then decide again whether Social Security is a valuable “safety net” in America.
• About half of the elderly have incomes that, without Social Security, leave them below the poverty line. Social Security lifts 13 million elderly Americans above the poverty line.
• Without Social Security benefits 46.8 percent of Americans aged 65 and older would have incomes below the poverty line. With Social Security benefits, only 8.7 percent of the elderly do. Some 13 million elderly Americans are lifted out of poverty by Social Security benefits.
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• Social Security does more to reduce poverty among children than any other government program.
• In 2002, one million children under age 18 were lifted above the poverty line by Social Security benefits. No other government program except the Earned Income Tax Credit (EITC) lifts more children out of poverty. In addition, if a broader poverty alleviation measure is used that includes reductions in the severity of poverty (for those who remain poor), then Social Security does more to alleviate poverty among children than any other government program, including the EITC
• Social Security is more than just a retirement program: one-third of Social Security beneficiaries receive survivors’ benefits or disability insurance benefits. 10 million beneficiaries are adults below the age of 65, and 4 million are children.
• Social Security is more than just a retirement program. Of the 48 million beneficiaries in July 2005, 6.6 million received survivors’ benefits and 8.2 million received disability benefits. In total, 10.3 million adults below the age of 65 and 3.9 million children received Social Security benefits. The Social Security Administration’s Office of the Chief Actuary has estimated that an illustrative family whose breadwinner dies at a young age can receive a total of $403,000 in survivors’ benefits, while an illustrative family whose breadwinner becomes permanently disabled can receive a lifetime benefit of $353,000 from Social Security disability insurance. The Social Security Administration estimates that almost one of every three young workers will become disabled before reaching retirement age.
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• For two-thirds of the elderly, Social Security provides the majority of their income. For one-third of the elderly, it provides nearly all of their income.
• In 2002, Social Security provided 50 percent or more of the income of 66 percent of elderly people (those ages 65 or older). Social Security provided 90 percent or more of the income of 34 percent of elderly people. For 22 percent of seniors, Social Security is the sole source of retirement income.
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• Social Security provides benefits to 48 million Americans, with the average beneficiary receiving $10,500 per year.
• In July 2005, Social Security provided benefits to 48.1 million Americans, with benefits averaging $876.70 a month, or $10,500 annually.
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Social Security is especially beneficial for women.
• Some 57 percent of adult beneficiaries are women. Women pay 39 percent of Social Security payroll taxes and receive 50 percent of Social Security benefits (This includes survivor and disability benefits as well as retirement benefits). Women benefit disproportionately from a number of the program’s features, including its inflation-protected benefits (because women live longer), its progressive formula for calculating benefits (because women tend to have lower incomes), and its benefits for non-working spouses and survivors. Certain reforms could make Social Security even more effective for women, particularly widows.
• Social Security is particularly important for African Americans.
• African Americans benefit from Social Security’s progressive benefit formula and from its disability and survivor benefits. A wide range of studies, both by respected government agencies and by leading private scholars, have found that these benefits more than make up for the fact that African Americans have a lower average life expectancy. African Americans make up 13 percent of the population but represent 17 percent of those receiving Social Security disability benefits and 21 percent of the children who receive Social Security benefits.
• Social Security provides good benefits for Hispanics.
• Hispanics benefit substantially from the design of Social Security because, on average, they have lower incomes, a higher incidence of disability, more children per family, and longer life expectancies. One study by Harvard economists Jeffrey Liebman and Martin Feldstein found that Hispanics get a Social Security rate of return that is 35 to 60 percent higher than the rate of return for the general population. In addition, Hispanics are less likely to have access to employer-sponsored pension plans and consequently are much more reliant on Social Security for income in retirement. This should be an important motivation for improving Social Security for Hispanics, especially in terms of coverage issues. It is important to remember, during this time of so much pressure on illegal aliens that Social Security benefits are only available to legal citizens and workers.
• Social Security provides a progressive benefit that keeps up with increases in the cost of living.
• Social Security retirement benefits are calculated based on a progressive benefit formula. For the first dollar of average lifetime income, you get a Social Security benefit of $0.90. At higher incomes, a $1 increase in average lifetime income adds only $0.15 to annual benefits. Once benefits are computed, they are automatically adjusted for inflation annually, helping to ensure that people do not fall into poverty as they age. In contrast, most annuities sold by private insurance companies are very expensive and do not increase with inflation.
• This last fact may surprise you. Social Security is an extremely efficient program, with administrative costs equaling only 0.6 percent of retirement and survivors benefits.
• Administrative costs account for only 0.6 percent of total Social Security retirement and survivors benefit payments. According to the most optimistic estimates, even private accounts plans with very limited choices and services would have administrative costs more than ten times as high. The Office of the Chief Actuary of the Social Security Administration generally assumes that with private accounts that offer limited choices and services, administrative costs would ultimately consume about 0.3 percent of account assets each year. At that rate, administrative expenses would ultimately eat up about 7 percent of a worker’s retirement benefit, more than ten times as much as the administrative costs under the current Social Security system.
• There is a wealth of information regarding Social Security and it’s past and future. You can discover some very eye-opening information at the Economic Policy Institute http://www.epi.org/content.cfm/issueguide_socialsecurity there you can download a PDF of the entire Social Security Facts guide from the Institute and read about many other interesting topics the Institute pursues.
• Use the following links to find more information about retirement issues, life’s rewards, funding, current state of IRA’s, 401k’s, income, investments etc:
• Sorry! A Fulfilling Retirement Is Not For Sale
• When planning for retirement, money may not be the most important consideration. Millions of Americans buy the retirement industry’s familiar song: Unless you save upwards of a million dollars, you are likely to end your days living on the street eating cat food… More
• Social Security: A Look Back
• None other than President Eisenhower, the self-proclaimed “militant liberal,” spoke highly of New Deal programs such as social security and campaigned for national health care. He wrote that his administration was “committed to … More
• Retirement Lifestyles – Early Retirement
• At age 55, Billy and Akaisha Kaderli have more information and experience regarding early retirement and living a financially independent lifestyle than 99% of others in their peer group… More
• Five Key Issues in Retirement Planning
• “Retirement” is when most workers apply for regular, monthly Social Security retirement benefit payments. Until the end of 1999, the “normal” age to begin receiving full Social Security retirement benefits was 65. In January 2000, however, the Social Security Administration…
• Posted on July 15th, 2009 in Land Banking by Randy Burchfield
• Because of the current downturn, most Californians are expecting slow population growth. According to a survey done by the Public Policy Institute of California, California will continue to grow at historical rates. The population is expected to grow by 10 million people over the next 20 years. That means more housing, more jobs and a demand for Land!
• One of the reasons for the growth is the continued birth rate. California is a fairly young population so we will see growth internally. Immigration is another reason California population will continue to grow. The third reason is due to the current downturn. The Baby Boomers who were planning to cash out, retire and move are finding that they must wait for home values to increase and wait for retirement funds to grow. So the Baby Boomer generation is staying put and continuing to work.
• For ACE Capital clients, this is a huge opportunity, because the growth will continue in the growth path of the major population centers. The most diverse job and housing opportunity that is growth friendly is Los Angeles County, specifically in North Los Angeles County.
• So now is the time to focus on a methodology to recover retirement funds more quickly through the acquisition of pre-developed land in North LA County
• Posted on June 5th, 2008 in Land Banking by admin
• Land banking is a long-term appreciation strategy, so we recommend owners hold their property for more than one full real estate cycle or approximately 8-10 years. However you are free to sell your property at any time—either when a developer or builder is knocking on your door or when you decide to place your property on the market with a local real estate agent.
• Scott Bachman
• Posted on May 29th, 2008 in Land Banking by admin
• There is no specific minimum purchase price. However, we encourage our customers to purchase as much as they are comfortable with. By purchasing a Tenant In Common parcel our customer’s can participate in much larger tract of land acquisition. Larger parcel of land are typically more attractive to developers. With a TIC parcel you still receive a grant deed and title insurance giving you free and clear ownership of your property.
• Jerry Hart
• Posted on May 28th, 2008 in Land Banking by admin
• Section 408 of the IRS tax code opened the door for you to roll over your IRA including Traditional, SIMPLE, SEP and Roth as well as qualified 401k, Solo 401k and 403b plans into real estate without a tax penalty. If your plan administrator or custodian does not provide a land banking service, you will need to find one. If you like, we can refer you to one of our partners in the ACE Professional Network.
• Scott Bachman
• Posted on April 23rd, 2008 in Uncategorized by admin
• Welcome to our Public Blog! There has been a tremendous effort by a lot of people to bring you our dynamic and innovative websites. A place for REAL information… not just about ACE Capital Group, but information on the tremendous opportunity called “Land Banking”.
• As we all know the financial services sector is taking more than just a few lumps. The marketplace, including major financial institutions, have lost billions; the U.S. Dollar at record lows and Wall Street as volatile as ever. Traditional investments are making a lot of people a little bit nervous in these trying times. The financial service companies are being forced to be more creative with how they first attract and then manage your hard earned money.
• ACE is the pioneer in “rolling your IRA into real estate” and has now taken an industry leadership role in showing people that there are alternatives to how they should think about building their personal wealth. There are ways to think “outside the box” and still feel safe and secure and make a great return for you dollar.
• Get started by contacting us for a webinar to watch. It’s all good stuff and we are proud to bring it to you as a service to our friends, clients and associates. If you’re a professional in a related field, by all means, check out our APN page and sign up for a FREE listing in our professional network. We look forward to a long and valued service. Thanks.
Categories: Social Media Articles Tags:
What are Your thoughts on Social Media Marketing?
Is it harder to make the case for social media marketing as a part of leaner ad budgets in 2010? With 51% of respondents also citing “low cost” as a benefit, I think the case can still be made that social media marketing is a viable medium for driving customer growth next year. But, it could be challenging, given the more immediately tangible results you can see (or not see) from more traditional online ad buys like pay-per-click or affiliate marketing.
What Do You Think?
Categories: Social Marketing Tags: customers
Train employees on the proper use of social media tools
Your employees represent your organization, and if they have a solid, credible personal brand, it will carry over to the company’s image.
It’s not enough to allow employees to have Facebook pages and Twitter accounts. Organizations need to show employees the proper way to use them. For example, Zappos employees are not only encouraged to have Twitter accounts, but they receive training during company orientation on how to use the application. Again, if your employees use social media well, it will benefit both those employees and the organization.
Categories: Social Marketing, Social Media Articles Tags:
